We all enjoy a great story. That’s because we’re verbal. We have a long history of sitting around a fire and listening while someone tells a tale we’ve heard a hundred times before. Stories are a fantastic way to entertain and infotain by in large is an excellent way to teach and inform about products and services in an exciting story journey way.
However, when a story can teach people listening to it an important point, it becomes something more than entertainment. It becomes a lesson in how to behave, what to believe, and what to avoid.
There is one major problem with stories. The listener has to decide which ones are true and which ones are false. Also, even when a story contains an element of truth, the listener still has to determine if that information applies to them and their particular situation.
You see, the reality is very subjective. What is right at one time or place may not be right at another time of location. Also, what is valid for one group of people may not be accurate for another group experiencing different circumstances.
Nowhere is this truer than when someone is considering starting a business using bootstrap marketing techniques. You see, bootstrap marketing goes against the grain of one of the biggest stories in the business world. This story is accepted as real by many people who are in business or are thinking of going into business.
However, as we just discussed, just because any story may be considered correct, its truth might not apply to you, the bootstrap marketer.
This business story involves the path to success. In it, a young maverick entrepreneur has an idea. They may say to the self that the concept is revolutionary. It’s a game changer. It’s the biggest thing since sliced of bread. Heck, it might even be sliced bread! A young maverick believes in this idea so much that they will make any sacrifice to see it become a reality for what they believe in is success lead.
This belief is enough to convince investors to put up the cash necessary to make the idea real. The resulting product takes the world by storm and everyone, including our maverick, lives happily ever after.
The thing is that there is more than one path to success. Yes, big ideas and big money are one way to get there. However, small ideas, servicing niche markets are another way, especially when little or no startup money is involved. The point is that when you hear this story or another one like it, remember to ask yourself if the “truth” in that story applies to you.
As a bootstrap marketer, you know that the only thing that matters is your story and your road to success.
Having a great system in place like a marketing funnel can help you not only guide your truth and path to success, it enables you to learn and grow skills, towards your truth in the niche marketplace you want to serve with passion.
A Marketing funnel that leads and informs prospects about the solutions that can take them to the next level and the benefits of participating in this with you on the choices they get to choose and make through your marketing funnel.
If you are having predictable cashflow through your marketing funnel so you not only can serve customers and prospects long term better, however, it can also guide you to the truth of what product and services to provide them so they may have optimal experiences with what you submit to them.
You can get clear guided truth on predictable cashflow for your bootstrapping business venture in this one-page pdf cheatsheet at Fusion Smart System after you click on the link fusion smart system. My business partners will guide you through the process, so you can easily take advantage of this valuable cheatsheet today in your bootstrapping business.